Deerfoot Mall to be completely transformed into a new shopping experience
CALGARY, AB, February 4, 2015 – Shape Properties is thrilled to introduce Destination: Deerfoot City, the major transformation of Deerfoot Mall. Newly released digital renderings and a fly-through video reveal a first look at the dynamic new urban redevelopment.
The Deerfoot City master plan completely transforms the existing mall. It also incorporates the vacant fields to the south, offering an enlarged site area that supports the development of multiple districts. “This large site, in a mature and established location, affords a rare opportunity to provide a full spectrum of retail, restaurants and services all on one site in a very deliberate, planned manner,” says Darren Kwiatkowski, Executive Vice President of Shape Properties.
At the core of the redevelopment, Deerfoot City is a pedestrian-friendly network of outdoor streets and plazas interspersed with indoor comforts. Fashion Row cuts through the centre of the development providing a street front shopping experience that culminates at a collection of restaurants and patios surrounding the Central Plaza. This strategic group of restaurants known as Restaurant Row is a key differentiator, offering an urban and eclectic collection of eateries.
“Deerfoot City will be unique to suburban Calgary, and will meet the growing demand from leading retailers and restaurants looking for creative new places with a vibrant, rich social experience and urban feel that differentiates them from traditional malls,” explains Kwiatkowski. “At the same time, the districts within the master plan enable us to cater to the significant passerby commuter traffic by placing general merchandise and quick grab- and-go type businesses on the periphery of the property for ease and convenience.”
The transformation of Deerfoot Mall will occur over several phases. This spring, the initial phase on the north side of the property will be completed, including GoodLife Fitness and a collection of quick-service restaurants. GoodLife Fitness is one of the first new tenants to open. “We are extremely pleased to learn that their Deerfoot location is significantly exceeding customer target projections. We see this as an early vote of confidence in the market,” adds Kwiatkowski.
Cabela’s, the World’s Foremost Outfitter® of hunting, fishing and outdoor gear, will open in fall of 2015 and a new Canadian Tire will open in fall 2016. The major demolition of the mall to create the new high street is scheduled to commence in spring 2016 with completion in fall 2017.
About Shape Properties: Shape Properties is a Western Canadian real estate investment and development company that is passionate about creating dramatically better places.
Shape is currently leading the development of some of the largest and most exciting projects underway in North America. For more information, visit www.shapeproperties.com.
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Media Contact: Amanda Haines Reformation PR
604-681-7565 ext. 101